On this page, you will find the study patterns for our BSc (Hons) Business and Management (Marketing Pathway) online (OLUBQ) programme.
Please use the links below to move directly to the relevant study pattern for the term you are enrolling onto.
These study patterns highlight the modules that you will need study over the next 12 months. Please note that all students are required to re-enrol at the start of every academic year in September and so within your enrolment you can only choose modules for the current academic year.
The scheduled modules for the remainder of your programme (outlined below) are based on the current plan, however, the order of these may be subject to change. Should any changes be made, we will communicate this to you as soon as possible.
Pace of your study
For students completing the programme at the standard rate of study, the required minimum number of study time is 20 hours per week.
If you opt to undertake the accelerated study plan whereby you will study two modules in one trimester, we recommend 40 hours of study per week.
Should you decide to study on the accelerated rate you must ensure that you have the capacity to fully engage with your studies and achieve the best grades and final award. You will need to balance approximately 40 hours of study per week alongside your professional and personal life and commitments.
It may be useful to consider studying one module at the standard rate of study before deciding whether to then increase to the accelerated rate of study.
BSc (Hons) Business and Management - standard rate with September start
| Study Pattern |
Autumn (September) |
Spring (January) |
Summer (May) |
| Year 1 |
Business and Society
(4BM504)
20 credits
|
Introduction to Marketing
(4MK517)
20 credits |
Business Economics
(4EC508)
20 credits |
| Year 2 |
Human Resource Management
(4HR502)
20 credits |
Principles of Accounting and Finance
(4AG508)
20 credits
|
Enterprising Mindset: Skills Opportunity and Innovation
(4GN504)
20 credits |
| Year 3 |
Financial Analysis and Decision Making
(5AG520)
20 credits |
Data Insight for Business Decision Making
(5BM504)
20 credits |
Sustainability and Responsible Management
(5IM514)
20 credits |
| Year 4 |
Project Management
(5BM503)
20 credits |
Digital Marketing Insight
(5MK530)
20 credits |
Applied Operations Management
(5LO507)
20 credits
|
| Year 5 |
Option A Module
20 credits |
Option B Module
20 credits |
Option C Module
20 credits |
| Year 6 |
Strategic Marketing
(6MK522)
20 credits |
Ethics and Sustainability
(6MK511)
20 credits) |
Marketing Across Cultures
(6MK509)
20 credits
|
- Option A Modules: Leadership and Management (6BM502); Strategy in the Global Marketplace (6BM505); Opportunity, Innovation & Entrepreneurship (6BM507); Strategic Marketing (6MK522)
- Option B Modules: Leadership and Management (6BM502); Business Psychology (6BM500); Strategic Marketing (6MK522); Opportunity, Innovation & Entrepreneurship (6BM507)
- Option C Modules: Leadership and Management (6BM502); Emerging Digital Trends (6BM506)
*Please note that any optional modules are subject to viable group sizes. Should you choose a module that is deemed to be non-viable, you will be notified of the alternative available options.
BSc (Hons) Business and Management - accelerated rate with September start
| Study Pattern |
Autumn (September) |
Spring (January) |
Summer (May) |
| Year 1 |
Business and Society
(4BM504)
20 credits
Human Resource Management
(4HR502)
20 credits
|
Introduction to Marketing
(4MK517)
20 credits
Principles of Accounting and Finance
(4AG508)
20 credits |
Business Economics
(4EC508)
20 credits
Enterprising Mindset: Skills, Opportunity and Innovation
(4GN504)
20 credits |
| Year 2 |
Financial Analysis and Decision Making
(5AG520)
20 credits
Project Management
(5BM503)
20 credits
|
Data Insight for Business Decision Making
(5BM504)
20 credits
Digital Marketing Insight
(5MK530)
20 credits |
Sustainability and Responsible Management
(5IM514)
20 credits
Applied Operations Management
(5LO507)
20 credits |
| Year 3 |
Strategic Marketing
(6MK522)
20 credits
Option A Module
20 credits |
Ethics and Sustainability
(6MK511)
20 credits
Option B Module
20 credits
|
Marketing Across Cultures
(6MK509)
20 credits
Option C Module
20 credits |
- Option A Modules: Leadership and Management (6BM502); Strategy in the Global Marketplace (6BM505); Opportunity, Innovation & Entrepreneurship (6BM507); Strategic Marketing (6MK522)
- Option B Modules: Leadership and Management (6BM502); Business Psychology (6BM500); Strategic Marketing (6MK522); Opportunity, Innovation & Entrepreneurship (6BM507)
- Option C Modules: Leadership and Management (6BM502); Emerging Digital Trends (6BM506)
*Please note that any optional modules are subject to viable group sizes. Should you choose a module that is deemed to be non-viable, you will be notified of the alternative available options.
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BSc (Hons) Business and Management - standard rate with January start
| Study Pattern |
Spring (January) |
Summer (May) |
Autumn (September) |
| Year 1 |
Introduction to Marketing
(4MK517)
20 credits
|
Business Economics
(4EC508)
20 credits |
Business and Society
(4BM504)
20 credits |
| Year 2 |
Principles of Accounting and Finance
(4AG508)
20 credits
|
Enterprising Mindset: Skills Opportunity and Innovation
(4GN504)
20 credits |
Human Resource Management
(4HR502)
20 credits |
| Year 3 |
Data Insight for Business Decision Making
(5BM504)
20 credits |
Sustainability and Responsible Management
(5IM514)
20 credits |
Financial Analysis and Decision Making
(5AG520)
20 credits |
| Year 4 |
Digital Marketing
(5MK530)
20 credits |
Applied Operations Management
(5LO507)
20 credits
|
Project Management
(5BM503)
20 credits |
| Year 5 |
Option B Module
20 credits |
Option C Module
20 credits |
Option A Module
20 credits |
| Year 6 |
Ethics and Sustainability
(6MK511)
20 credits |
Marketing Across Cultures
(6MK509)
20 credits
|
Strategic Marketing
(6MK522)
20 credits |
- Option A Modules: Leadership and Management (6BM502); Strategy in the Global Marketplace (6BM505); Opportunity, Innovation & Entrepreneurship (6BM507); Strategic Marketing (6MK522)
- Option B Modules: Leadership and Management (6BM502); Business Psychology (6BM500); Strategic Marketing (6MK522); Opportunity, Innovation & Entrepreneurship (6BM507)
- Option C Modules: Leadership and Management (6BM502); Emerging Digital Trends (6BM506)
*Please note that any optional modules are subject to viable group sizes. Should you choose a module that is deemed to be non-viable, you will be notified of the alternative available options.
BSc (Hons) Business and Management - accelerated rate with January start
| Study Pattern |
Spring (January) |
Summer (May) |
Autumn (September) |
| Year 1 |
Introduction to Marketing
(4MK517)
20 credits
Principles of Accounting and Finance
(4AG508)
20 credits
|
Business Economics
(4EC508)
20 credits
Enterprising Mindset: Skills, Opportunity and Innovation
(4GN504)
20 credits |
Business and Society
(4BM504)
20 credits
Human Resource Management
(4HR502)
20 credits |
| Year 2 |
Data Insight for Business Decision Making
(5BM504)
20 credits
Digital Marketing
(5MK530)
20 credits
|
Applied Operations Management
(5LO507)
20 credits
Sustainability and Responsible Management
(5IM514)
20 credits |
Financial Analysis and Decision Making
(5AG520)
20 credits
Project Management
(5BM503)
20 credits |
| Year 3 |
Ethics and Sustainability
(6MK511)
20 credits
Option B Module
20 credits |
Marketing Across Cultures
(6MK509)
20 credits
Option C Module
20 credits |
Strategic Marketing
(6MK522)
20 credits
Option A Module
20 credits |
- Option A Modules: Leadership and Management (6BM502); Strategy in the Global Marketplace (6BM505); Opportunity, Innovation & Entrepreneurship (6BM507); Strategic Marketing (6MK522)
- Option B Modules: Leadership and Management (6BM502); Business Psychology (6BM500); Strategic Marketing (6MK522); Opportunity, Innovation & Entrepreneurship (6BM507)
- Option C Modules: Leadership and Management (6BM502); Emerging Digital Trends (6BM506)
*Please note that any optional modules are subject to viable group sizes. Should you choose a module that is deemed to be non-viable, you will be notified of the alternative available options.
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BSc (Hons) Business and Management - standard rate with May start
| Study Pattern |
Summer (May) |
Autumn (September) |
Spring (January) |
| Year 1 |
Business Economics
(4EC508)
20 credits |
Business and Society
(4BM504)
20 credits |
Introduction to Marketing
(4MK517)
20 credits |
| Year 2 |
Enterprising Mindset: Skills, Opportunity and Innovation
(4GN504)
20 credits |
Human Resource Management
(4HR502)
20 credits |
Principles of Accounting and Finance
(4AG508)
20 credits |
| Year 3 |
Sustainability and Responsible Management
(5IM514)
20 credits
|
Financial Analysis and Decision Making
(5AG520)
20 credits |
Data Insight for Business Decision Making
(5BM504)
20 credits |
| Year 4 |
Applied Operations Management
(5LO507)
20 credits |
Project Management
(5BM503)
20 credits |
Digital Marketing
(5MK530)
20 credits |
| Year 5 |
Option C Module
20 credits |
Option A Module
20 credits |
Option B Module
20 credits |
| Year 6 |
Marketing Across Cultures
(6MK509)
20 credits |
Strategic Marketing
(6MK522)
20 credits |
Ethics and Sustainability
(6MK511)
20 credits |
- Option A Modules: Leadership and Management (6BM502); Strategy in the Global Marketplace (6BM505); Opportunity, Innovation & Entrepreneurship (6BM507); Strategic Marketing (6MK522)
- Option B Modules: Leadership and Management (6BM502); Business Psychology (6BM500); Strategic Marketing (6MK522); Opportunity, Innovation & Entrepreneurship (6BM507)
- Option C Modules: Leadership and Management (6BM502); Emerging Digital Trends (6BM506)
*Please note that any optional modules are subject to viable group sizes. Should you choose a module that is deemed to be non-viable, you will be notified of the alternative available options.
BSc (Hons) Business and Management - accelerated rate with May start
| Study Pattern |
Summer (May) |
Autumn (September) |
Spring (January) |
| Year 1 |
Business Economics
(4EC508)
20 credits
Enterprising Mindset: Skills, Opportunity and Innovation
(4GN504)
20 credits |
Business and Society
(4BM504)
20 credits
Human Resource Management
(4HR502)
20 credits |
Introduction to Marketing
(4MK517)
20 credits
Principles of Accounting and Finance
(4AG508)
20 credits |
| Year 2 |
Applied Operations Management
(5LO507)
20 credits
Sustainability and Responsible Management
(5IM514)
20 credits |
Financial Analysis and Decision Making
(5AG520)
20 credits
Project Management
(5BM503)
20 credits |
Data Insight for Business Decision Making
(5BM504)
20 credits
Digital Marketing
(5MK530)
20 credits
|
| Year 3 |
Marketing Across Cultures
(6MK509)
20 credits
Option C Module
20 credits |
Strategic Marketing
(6MK522)
20 credits
Option A Module
20 credits |
Ethics and Sustainability
(6MK511)
20 credits
Option B Module
20 credits |
- Option A Modules: Leadership and Management (6BM502); Strategy in the Global Marketplace (6BM505); Opportunity, Innovation & Entrepreneurship (6BM507); Strategic Marketing (6MK522)
- Option B Modules: Leadership and Management (6BM502); Business Psychology (6BM500); Strategic Marketing (6MK522); Opportunity, Innovation & Entrepreneurship (6BM507)
- Option C Modules: Leadership and Management (6BM502); Emerging Digital Trends (6BM506)
*Please note that any optional modules are subject to viable group sizes. Should you choose a module that is deemed to be non-viable, you will be notified of the alternative available options.
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