Lubrizol is a speciality chemical company founded in the USA in 1928. It currently employs around 7,500 people across more than 45 global sites. Lubrizol develops products for multiple industries including agriculture; energy and resources; beauty and personal care; building and construction; coatings; consumer goods and home care; electronics and IT; healthcare; and transportation.
The company has a strong, demonstrable commitment to sustainability and environmental responsibility. A 16% reduction in GHG emissions and an 18% reduction in their waste to landfill, demonstrating their commitment to reducing their climate impact, is showcased in Lubrizol’s 2024 Sustainability Report. Lubrizol’s sustainability strategy is guided by responsible citizenship principles and the company has committed to contributing over 100,000 employee volunteer hours globally by 2028, many of which go to environmental and wildlife causes.
The UK site has been based in Hazelwood, Derbyshire since 1947. The site employs approximately 250 people, out of 400 employed in the UK, and specialises in developing and manufacturing coatings and additives for a wide range of industries including transportation, industrial, printing, textiles, emerging technology and cosmetics. It also develops additives and performance polymers for the automotive, fuel and industrial sectors.
Lubrizol’s Hazelwood site is committed to educating staff about the benefits of Nature-based solutions (NBS) to wildlife, the environment and personal wellbeing. They particularly highlight the importance of zero to landfill and aim for all employees to reduce resource wastage, as well as encourage the reduction of energy usage.
Engagement with NBS was driven initially by the Corporate Social Responsibility goals and is used to help meet non-negotiable environmental regulations. The ISO 14001 certification has helped to keep improving NBSs over time as the accreditation requires organisations to demonstrate ongoing activity that protects and supports the environment. These activities are assessed and verified by an external body which creates accountability. Alongside this, green credentials were identified as a key factor in attracting new talent to the company. Thus, engaging with NBS is part of the organisation’s wider development plan in terms of talent development, recruitment and retention.
Working with nature was introduced to improve employee wellbeing, as well as contributing positively to local communities. As employees began to understand the association between protecting wildlife and engaging with nature with wellbeing and the local environment, they became more invested in NBS and boosting biodiversity in the local area.
Striking a balance between NBS and local community needs
Lubrizol aims to strike a balance between making sure they are supporting the local parish and implementing NBS for wider ecological benefit. This means being considerate to the local community’s needs and respecting their rural location. For example, whilst the site would like to erect a wind turbine to generate greener energy, they have chosen not to do this because it may potentially upset the local residents.
NBS enablers
Enablers to NBS implementation at Lubrizol Hazlewood site include:
NBS employer engagement groups
Engaging employees at various levels drives passion for saving nature. This passion often drives action and creates a culture of sustainability and NBS led practice.
Impact on employee wellbeing
Connecting the NBS volunteering to the wellbeing benefits provided important personal and professional justification for engaging with wildlife and nature initiatives.
Skills development to enable behavioural change
Activities such as planting raised beds and growing vegetables in the site gardens were particularly successful, as they provided a chance for people to grow things who may not have the facility to do so at home.
Connection to place
Supporting local nature has a positive impact on day-to-day quality of life and sense of place for people who live locally.
Learning points about NBS implementation
- Whilst there are financial risks associated with implementing large scale NBS solutions, there are plenty of other, low risk activates that business of any size can implement. The examples of small scale NBS include: building log piles, creating small areas for wildlife like hanging boxes and planting a wider variety of plants in gardens spaces to increase biodiversity
- Multi-stakeholder collaboration helps to disseminate good practice and widen NBS implementation. For example, engaging in training workshops that host multiple organisations has helped learning and knowledge sharing
- Intermediaries, such as the Wildlife Trusts and community based nature restoration groups, are key facilitators for bringing together multiple stakeholders and helping them connect and implement NBS for change
- What matters most in the beginning is having passionate people who support NBS and are willing to consistently share its positive impact and importance with others. This can be through newsletters, education pieces or employee resource groups
“We've had different people on site to recommend and help with planting, to advise on what we should be doing in terms of a butterfly bank, the different trees that we should have on site, and just checking the general health and wellness.”
NBS implementation tips
- Start small; don’t go too big immediately. Make sure whatever you do is suitable and achievable for your own individual organisation. It must make sense for your own individual business based on size, location and resources
- Educate staff as to the importance of NBS and raising awareness of it's on the environment and their own personal wellbeing. This can help create staff buy-in
- Seek help from bridging organisations such as the Derbyshire Wildlife Trust, Butterfly Conservation and The Derwent Valley Trust
- Find a local site you can support. This will provide a focus for employees and act as a networking facilitator as well as an outlet of supporting nature. It helps if this is a place well known to most employees through their everyday lives, such as places they cycle or walk or visit with family. This means they can share the work they have done there with their own social and it instils a sense of pride
- NBS solutions relative to a business size: look for NBS solutions that are deigned flexibly for large and small businesses
“Having people in the roles who are open to ideas and also problem solvers has really helped.”