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McDonald’s UK&I Change Challenge 2026/2027

Privacy Notice

Entrants Aged 16-18

Who we are

The University of Derby (“we”, “our” or “the University”) is the Promoter of the McDonald’s UK&I Change Challenge 2026/2027 (“the Competition”). McDonald’s Restaurants Limited (“McDonald’s UK&I”) is the sponsor of the Competition.

The University is responsible for collecting Competition entries and administering the Competition. Competition entries will be reviewed and judged by representatives of the University, McDonald's UK&I and an independent party.

The University and McDonald's UK&I each act as independent Controllers of the personal information they use in connection with the Competition. This means that each organisation is responsible for deciding how it uses and protects the personal information it receives and for complying with UK data protection law.

This notice explains what information the University collects about you, why the information is collected, how it is used and your rights. A link to McDonald’s Privacy Statement can be found at the end of this Privacy Notice.

The Competition is a sustainability competition for students aged 16-18.

Entrants are invited to submit a creative video showcasing an innovative idea that helps McDonald UK&I customers recycle waste effectively at waste separation points.

Further details about the Competition can be found in the Competition Terms and Conditions.

The University may collect:

  • Full names of all entrants in each team
  • Entrants email address
  • The name of your school or college
  • The name of a nominated teacher
  • The email address of your nominated teacher
  • Information used to confirm eligibility, where required
  • Parent/guardian guarantee documentation for entrants under 18
  • Parent or guardian contact details where required
  • Information relating to attendance at Competition events, presentations or awards ceremonies, including photographs, images and video recordings created as part of Competition activities
  • Video submissions and related competition materials

The University will only collect information that is necessary to organise, administer and deliver the Competition.

We use your information to:

  • Administer and run the Competition
  • Assess eligibility and ensure entries meet the Competition requirements
  • Review and judge Competition entries
  • Contact entrants, parents/guardians, teachers and schools regarding the Competition
  • Select finalists and winners
  • Arrange prizes, visits, events and Competition-related activities
  • Promote and publicise the Competition and its winners, where appropriate
  • Evaluate and improve future competitions and engagement activities
  • Confirm that a valid award has taken place and respond to requests from the Advertising Standards Authority (or any similar and/or successor body) where required
  • Meet legal, regulatory and safeguarding responsibilities associated with the Competition

The University uses your information because it is necessary to organise and deliver the Competition as part of its educational outreach and public engagement activities. This is known as a public task under data protection law.

The University may also rely on legitimate interests where necessary to administer prizes, manage complaints and disputes, and ensure that the Competition is run safely and fairly.

Where photography, filming or publicity activities require a different lawful basis, we will identify the appropriate lawful basis and obtain consent where required.

Your information may be shared with:

  • Relevant staff at the University involved in administering and managing the Competition
  • Representatives of McDonald’s UK&I involved in judging, prize-related activities and permitted Competition publicity
  • The independent party appointed to support the judging process
  • Organisations providing services to support the administration and delivery of the Competition, where necessary

The University may share Competition entries and the information necessary to administer and judge the Competition with representatives of McDonald's UK&I and the independent party appointed to support the judging process.

The names of the judges, including the independent party will be made available on request as described in the Competition Terms and Conditions.

In limited circumstances, information may also be shared where this is necessary to comply with legal, regulatory or audit requirements.

Your entry will be reviewed by judges from the University, McDonald's UK&I and the independent party. The Competition Terms and Conditions contain further information about how competition entries, submitted ideas and any associated intellectual property may be used following submission.

If you are shortlisted, the University and McDonald’s UK&I may use your name and image in Competition publicity for the purpose of identifying your involvement in the Competition. Information about the winning entry may also be announced or made available as described in the Competition Terms and Conditions.

No.

Participation is entirely voluntary.

If you choose not to provide the information requested, the University may be unable to accept your competition entry.

Your personal information will be kept for the duration of the Competition and for up to 12 months after the Competition has ended. This is to allow us to administer the Prize , manage and resolve any complaints or disputes, meet legal, regulatory and safeguarding responsibilities and evaluate the effectiveness of the Competition. Where information is required for longer in order to comply with legal or regulatory obligations, it may be retained for that purpose

After this period, personal information will be securely deleted, anonymised or destroyed in accordance with the University's retention requirements.

Under UK data protection law, you have a number of rights in relation to your personal information, including the right to:

  • request access to personal information held about you
  • request that inaccurate or incomplete information is corrected
  • request that the use of your personal information is restricted in certain circumstances
  • object to the use of personal information where legitimate interests are relied upon as a lawful basis
  • request that personal information is deleted in certain circumstances
  • withdraw any consent you have given, where consent is relied upon as the lawful basis for processing. This will not affect the lawfulness of any processing carried out before consent was withdrawn
  • Raise concerns about how your personal information has been handled

Contact us

If you have any questions about how your information is used, or if you wish to exercise your data protection rights, please contact:

Data Protection Officer
University of Derby
Email: gdpr@derby.ac.uk

The University will consider your enquiry and respond in accordance with its data protection procedures. Details of the University’s data protection complaints process are available on the University’s website: Privacy notices - Data governance - University of Derby.

If your enquiry relates to personal information held by McDonald's UK&I, please contact McDonald's UK&I directly using the contact details in their Privacy Statement linked here  Privacy Policy | McDonald's UK. McDonald's UK&I is responsible for responding to requests relating to information it holds.

If you remain dissatisfied with how your personal information has been handled, you have the right to raise your concerns with the Information Commissioner’s Office (ICO).